Support WUMB

Learn more about all the ways you can support WUMB.

Become a Member of WUMB

Become a member today!  Visit our Membership Page to learn about becoming a Member of WUMB.
Or Donate Now to support WUMB.

Matching Funds

Want your donations to go further? Increase the value of your donation through Matching Funds.

Donate Your Car

Donate your car or other vehicle through our car donation program and support WUMB.

Planned Giving

Consider including WUMB in your Planned Giving.


WUMB Sponsorship: A Meaningful Parnership

Your business or non-profit organization can directly support WUMB’s unique programming by becoming a Corporate Partner, and reach a must sought-after adult audience in the process. Our Corporate Partners receive on-air informational announcements in recognition of their support. These announcements can effectively increase name recognition, build a more positive image, attract more customers/clients, announce an event, and demonstrate your support of public broadcasting.
Whatever your goals, consider something new with a Folk Radio sponsorship. Enrich your community, maximize your budget and give your business a unique competitive advantage. Here is your chance to align your business or organization with a truly unique public radio station, WUMB Folk Radio.

Large companies, small businesses, and non-profit organizations – learn how you can reach WUMB’s unique, distinquished adult audience.

To learn more about becoming a partner and about WUMB and its audience contact Patty Domeniconi for further information and rates at (617) 287-6900 or

Why Consider Underwriting on WUMB

Desirable Demographics
WUMB listeners are affluent, well-educated men and women, most of whom are between the ages of 45 and 54. Community and business leaders, educators, scientists, healthcare providers, and legal professionals make up a large portion of the Folk Radio audience. More than one-third of our 75,000+ listeners report that WUMB is the only radio station they listen to. Others tune in as an alternative to news radio.

Positive Connection
Nearly 90% of public radio listeners agree that they hold a more positive image of companies that support public radio. Most listeners also agree that a company’s support of public radio has a positive influence on their decision to purchase products or services.

Less Clutter
When your business is recognized on air for supporting Folk Radio, you won’t get lost in a bunch of clutter. Most commercial stations air more than 15 minutes of commercials per hour. Other public radio stations may air dozens of sponsor mentions each hour – that’s a crowd! WUMB’s policy is to air no more than six sponsor announcements in any given hour.

We will work with you to create a package to fit your individual marketing strategy or public relations objectives. Scheduling is flexible and monthly payment plans are available. WUMB members and UMass alumni may qualify for special pricing.