WUMB
91.9 fm Boston, Worcester, Falmouth
91.7 fm Newburyport, Stow, Marshfield
88.7 fm Milford, NH
1170 am Orleans
WHAT'S NEW?
UNDERWRITERS
Audience Income and Educational Profile
A recent study* of members’ levels of education and income revealed the following:
Education
97% reported a minimum of some college education
- 86% possessed an undergraduate degree or higher
- 49% had earned a graduate or advanced graduate degree (PH.D or MD)
Age and Gender
- 59% of respondents were between the ages of 25 and 54.
- 51% were male, 49% were female
Income
- 69% reported HH income over $50,000
- 53% reported HH income in excess of $75,000
- 38% reported HH income in excess of $100,000
- Of all respondents, 19% declined to respond to questions concerning income
* Based on the results of an online survey in February 2006, 578 listeners who responded.
Audience Occupational Profile
A recent study* of WUMB members’ occupations revealed some remarkable findings:
- 74% are employed in professional or managerial positions
- 62% are professionals in education, law, Musicians, artists, health care, Social Science, scientific, technical and other professionals.
- 13% are education professionals (Professor, Educator, or Teacher, librarians)
- 15% are professionals in the fields of scientific, technical
- 10% are professionals in healthcare
- 4% are professionals in the fields of law
- 3% are professionals in the field of social science
- 13% of the sample identifies an occupation of clerical and administrative support.
- 7% of the sample are retired
- Students represent 1%.
* Based on the results of an online survey in February 2006, 578 listeners who responded.