WUMB

Audience Income and Educational Profile

A recent study* of members’ levels of education and income revealed the following:

Education

97% reported a minimum of some college education

• 86% possessed an undergraduate degree or higher
• 49% had earned a graduate or advanced graduate degree (PH.D or MD)

Age and Gender

• 59% of respondents were between the ages of 25 and 54.
• 51% were male, 49% were female

Income

• 69% reported HH income over $50,000
• 53% reported HH income in excess of $75,000
• 38% reported HH income in excess of $100,000
• Of all respondents, 19% declined to respond to questions concerning income

* Based on the results of an online survey in February 2006, 578 listeners who responded.

Audience Occupational Profile

A recent study* of WUMB members’ occupations revealed some remarkable findings:

• 74% are employed in professional or managerial positions
• 62% are professionals in education, law, Musicians, artists, health care, Social Science, scientific, technical and other professionals.
• 13% are education professionals (Professor, Educator, or Teacher, librarians)
• 15% are professionals in the fields of scientific, technical
• 10% are professionals in healthcare
• 4% are professionals in the fields of law
• 3% are professionals in the field of social science
• 13% of the sample identifies an occupation of clerical and administrative support.
• 7% of the sample are retired
• Students represent 1%.

* Based on the results of an online survey in February 2006, 578 listeners who responded.

Overview
About Sponsorship
Current Partners
Underwriter Spotlight
Network Profile
Audience Profile