WUMB Sponsorship: A Meaningful Parnership

Your business or non-profit organization can directly support WUMB's unique programming by becoming a Corporate Partner, and reach a must sought-after adult audience in the process. Our Corporate Partners receive on-air informational announcements in recognition of their support. These announcements can effectively increase name recognition, build a more positive image, attract more customers/clients, announce an event, and demonstrate your support of public broadcasting.

Whatever your goals, consider something new with a Folk Radio sponsorship. Enrich your community, maximize your budget and give your business a unique competitive advantage. Here is your chance to align your business or organization with a truly unique public radio station, WUMB Folk Radio.

Large companies, small businesses, and non-profit organizations - learn how you can reach WUMB's unique, distinquished adult audience.

Click on a link below to learn more about becoming a partner and about WUMB and its audience. Contact Marc Bertrand for further information and rates at (617) 287-6913 or marc.bertrand@umb.edu

Why Consider the Corporate Partners Program?
Current Partners
Corporate Partner Spotlight
WUMB Public Radio Network Profile
Audience Income and Educational Profile
Audience Occupational Profile

Why Consider the Corporate Partners Program

Desirable Demographics

WUMB listeners are affluent, well-educated men and women, most of whom are between the ages of 45 and 54. Community and business leaders, educators, scientists, healthcare providers, and legal professionals make up a large portion of the Folk Radio audience. More than one-third of our 75,000+ listeners report that WUMB is the only radio station they listen to. Others tune in as an alternative to news radio. Click on the links below to learn more about who is listening to WUMB.

Positive Connection

Nearly 90% of public radio listeners agree that they hold a more positive image of companies that support public radio. Most listeners also agree that a company's support of public radio has a positive influence on their decision to purchase products or services. (Source: NPR Member Station Underwriting Survey, 2003)

Less Clutter

When your business is recognized on air for supporting Folk Radio, you won't get lost in a bunch of clutter. Most commercial stations air more than 15 minutes of commercials per hour. Other public radio stations may air dozens of sponsor mentions each hour - that's a crowd! WUMB's policy is to air no more than six sponsor announcements in any given hour.

Customized

We will work with you to create a tailor-made package to fit your individual marketing strategy or public relations objectives. Scheduling is flexible and monthly payment plans are available. WUMB members and UMass alumni may qualify for special pricing.

WUMB Public Radio Network Profile

Station Profile

In 1982, WUMB 91.9FM was licensed to the University of Massachusetts as a non-commercial radio station, serving the Greater Boston metropolitan area 24 hours per d y, 365 days a year. Since that time, WUMB has gradually expanded its reach and coverage.

Today, WUMB 91.9FM (Boston) is the flagship of The WUMB Public Radio Network; simulcasting on WBPR 91.9FM (Worcester), WFPB 91.9FM (Falmouth), WNEF 91.7FM (Newburyport) and WFPB 1170AM (Orleans). The WUMB Public Radio Network reaches over 220 cities and towns in Massachusetts as well as parts of New Hampshire, Connecticut and Rhode Island.

Mission

WUMB's mission is to provide entertainment, cultural, informational and educational programming that is not available to the public from other radio sources. In meeting this mission, WUMB presents a broad range of Folk Music, Roots and World Music and other specialized social and cultural programming. Integral parts of the broadcast schedule include daily live interviews with local and national musicians and community leaders, syndicated programming from National Public Radio and Public Radio International, as well as an abundance of public affairs and public service programming.

Funding

Funding for the WUMB Public Radio Network is supplied by the University of Massachusetts, the Corporation for Public Broadcasting, the Massachusetts Cultural Council, and through the commitment and generosity of our listeners and Corporate Partners.

Affiliations

WUMB is affiliated with the Associated Press, Corporation for Public Broadcasting, Massachusetts Broadcasters Association, Massachusetts Cultural Council, National Association of Broadcasters, National Public Radio, Public Radio International, and Achievement in Radio Board of Governors.

Audience Income and Educational Profile

A recent study* of members’ levels of education and income revealed the following:

Education

97% reported a minimum of some college education

• 86% possessed an undergraduate degree or higher
• 49% had earned a graduate or advanced graduate degree (PH.D or MD)

Age and Gender

• 59% of respondents were between the ages of 25 and 54.
• 51% were male, 49% were female

Income

• 69% reported HH income over $50,000
• 53% reported HH income in excess of $75,000
• 38% reported HH income in excess of $100,000
• Of all respondents, 19% declined to respond to questions concerning income

* Based on the results of an online survey in February 2006, 578 listeners who responded.

Audience Occupational Profile

A recent study* of WUMB members’ occupations revealed some remarkable findings:

• 74% are employed in professional or managerial positions
• 62% are professionals in education, law, Musicians, artists, health care, Social Science, scientific, technical and other professionals.
• 13% are education professionals (Professor, Educator, or Teacher, librarians)
• 15% are professionals in the fields of scientific, technical
• 10% are professionals in healthcare
• 4% are professionals in the fields of law
• 3% are professionals in the field of social science
• 13% of the sample identifies an occupation of clerical and administrative support.
• 7% of the sample are retired
• Students represent 1%.

* Based on the results of an online survey in February 2006, 578 listeners who responded.

Why Consider the Corporate Partners Program?
WUMB Public Radio Network Profile
Audience Income and Educational Profile
Audience Occupational Profile